By MAYA | Published: NOVEMBER 26, 2012

“Top Toy, one of the largest toy companies in Sweden, is flipping the gender script in its Christmas catalogue. This year, girls are shown playing with toy guns, while boys are playing with dollhouses. The company was called out a few years ago by a watchdog group for its stereotypical advertising, and decided it needed to adapt to Sweden’s progressive attitudes about gender.

Here’s hoping someday American toy companies heed the call of girls like Riley and quit with the ridiculously gendered marketing too.”

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4 Comments

by | November 26, 2012 · 5:45 pm

4 responses to “Swedish toy company reverses genders in new catalogue

  1. You could certainly see your enthusiasm in the paintings you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart.

  2. I heard about this over on another blog and thought it was great. Trust those Swedes. It prompted me to write this
    http://thisaggression.wordpress.com/2012/12/02/gender-stereotyping-in-an-australian-advertising-campaign/
    If you get a chance, have a look.
    Cheers

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