“…People who are more sensitive to the ideas of fairness and equity are driven by logic, not emotion, according to a recent University of Chicago study published in the Journal of Neuroscience…
The research suggests that human rights and environmentalist organizations could get more public support by appealing to people’s sense of logic and reason rather than to their emotions. Efforts to combat global warming, for example, saw a surge in public support after scientists and statisticians began publishing data about how much sea levels and temperatures would rise instead of sad polar bears on a floating iceberg.
Perhaps your activist alter-ego was more level-headed than you thought.”
(My bolds are applicable to those thoroughly depressing commercials about abused animals and hungry children.)